Abundant inspiration was drawn from the ancient architecture and landscapes that define Masseria Costanza. Choosing the perfect symbol for the logo led us through various paths of exploration.

The natural reserve of Vendicari, renowned for its migrating flamingos, served as a cherished symbol of the region—an elegant and fitting emblem for a luxury brand. The estate itself is steeped in history, with family initials adorning many of the linens within the house. Notably, the owner’s initials, MC, perfectly mirror the property’s name, Masseria Costanza. Moreover, the property’s architecture, boasting immense and iconic arches, along with its ancient entry gate dating back to 762 A.C., adds a rich historical layer.

While the flamingo has been used by other local brands and the arches resulted in overly weighty forms for a logo, the family initials introduced an aristocratic vibe inconsistent with the property’s history as a former farm and fortress for the Tonnara of Vendicari. Consequently, we decided to feature the arch of the ancient gate in our logo. Its light, sun-like form beautifully represents the property, offering a distinctive and standout visual that sets us apart from the competition.